3 Reasons to Include Promotional Videos in Your Marketing Strategy

We're operating in a world where one good video can lead to a massive social following. - Mike Henry

Isn't the statement so correct? Video marketing has become a powerful tool to rule the industry and roll out the competition. While there are different categories of videos, one of the most popular in the segment is promotional video.

Promotional videos are short digital films that showcase businesses in a particular manner. 

The primary focus of these videos is to inform and entertain the audience, grabbing interest and leads.

In this blog, we will look into some reasons why your business should hire a promotional video maker company in Ahmedabad.

Creates Interest

Videos are naturally captivating. They attract attention from everybody, regardless of their background or language. This allows businesses to secure global attention and reach desired audiences. Not only this, they are an appropriate medium to communicate information in the most digestible way.

Google/SEO Favours Videos

In the digitally competitive business environment of today, search engine optimization is the pillar of business success. It wouldn't be wrong to claim that SEO and Google both favour videos. When featured, businesses are likely to gain attention and even have leads. 

According to Forrester, web pages hosting videos have 53% higher chances of ranking on Google's first page. 

Shareability

Promotional videos are highly shareable across platforms, making it an useful marketing tool. Moreover, these videos generate more shares as compared to images and written content. This also allows your business to reach a wider and desired set of audience, regardless of the geographic division.

Wrapping up

While there's a long list of reasons why your business should have promotional videos, this blog cannot suffice it all. Well, hopefully, you have an idea about the importance of promotional videos.

To have one for your business, reach out to experts at Cosmos Production.